“Approximately 40% of Swat Fruits are wasted annually and creating economical, environmental and social problems which affects almost 70% of Swat economy indirectly. FruitZu aims is to facilitate farmers and make valuable products like dried fruits and food products like jam and leather and save natural resources of swat from wastage and change to new innovative products. FruitZu aim is to provide reasonable prices to the farmers and utilize their fruits in such a way which gives these production long life in different shapes ( Dried Fruits, Jam, Candies, Pulps & Leather etc.)”